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Custom Rugby XC/Road Jersey

Custom designed cycling jersey looney parrot

This was an interesting request. Seems some of the rugby players and staff at the Hamilton Rugby Club like to pedal too. The parameters were simple, they supplied the big logo (on the back of the design) and said design something with two horizontal stripes that harks to the club rugby jerseys but is unique for the club cycling group. The other logos came later in the process.
We decided to play on the club's nickname, "Hawks" and used the bird from the initial logo to create a distinctive point of interest in an otherwise basic club design. The result is a jersey that instantly recognisable to club members and fans, yet clearly stand alone and effective on the bike.